Health + Wellness Communications.
Carefully chosen. Thoughtfully expressed.

Health + Wellness Communications.
Carefully chosen. Thoughtfully expressed.
About Us

About Us

Curation is an integrated healthcare communications agency delivering bespoke strategies and culturally resonant, impactful work. We partner with ambitious organizations who are leading, or are ready to lead, sectors and communities — from large pharmaceutical, biotech and medical technology companies to health & wellness brands.

One-Size-Fits-All Fits No One

One-Size-Fits-All Fits No One

As an agency and as individuals, we are driven by curiosity, originality, and care. We immerse ourselves in our clients’ business, as well as the perspectives and varied lived experiences of the audiences they are trying to reach. By exploring deep truths and acting on poignant insights, we help meaningfully advance our clients’ objectives, while positively impacting people’s lives.

Our Approach

Our Approach

We use modern — occasionally unexpected — research methods to understand the nuances of people’s unique health journeys. We deploy that data to curate tailor-made strategies and produce uncommon ideas that are timely, drive informed action and solve pressing health issues. Every action we recommend is the result of a purposeful choice, and we are meticulous about measuring results.

What We Do

As part of GCI group, Curation harnesses the power of our robust capabilities and expansive global network. We are client partners, strategic thinkers, data devotees and clever creatives who are passionately committed to making real change in the health and wellness space.

Advocacy

“For us. With us.” This motto drives our thinking. That’s why we ensure experts, patients, caregivers and HCPs are with us at the table. We identify and map potential partners to uncover the best combination of voices who can help solve the real challenges of our time. We work with stakeholders who help define and refine the barriers, who can activate change — globally, nationally or locally — and who collaborate to shape the right solutions.

Corporate Communications

Our approach to corporate communications is rooted in uncovering what truly drives a company and its executives. To develop category leadership that is relevant today and can evolve in the future, we craft narratives, internal engagements and external communications that reflect company values and resonate with audiences.

Creative + Design + Production

Our full-service production studio includes a team of insightful writers, imaginative art directors, and exacting production artists who specialize in creating dynamic, customized content that cuts through the “sea of sameness” audiences face each day. From branding to social activations, websites to print collateral, experiential installations to video, we turn out work that inspires action.

Crisis + Issues Management

We understand how all-encompassing a crisis can be and help our clients to meet the moment with urgency, calm, and focus. Our expert counsel extends across a wide array of regulatory, clinical, business and perception issues. We sift through noise to distill accurate and persuasive messaging, while always being mindful of the needs, biases, and interests of all key audiences.

Digital

To one degree or another, everyone has a digital life. Our expertise is recognizing the nuances of people’s online presence and creating strategies, messages and content that resonate with them personally. With a savvy understanding of existing and emerging platforms and technology, we build online experiences that move people to action in the digital space and in the real world.

Inclusion + Equity + Diversity

We uncover and amplify lived experiences with a passion for transformative change within the complex healthcare climate. We navigate disparities, racial and societal equity among marginalized communities, and concepts of intersectionality including ethnicity, race, gender, neurodiversity, age, and sexual orientation while raising awareness of these complicated issues across the industry.

Employee Engagement

The workplace has fundamentally changed. Our approach is to meet employees where they are and honor their individual priorities, workstyles, and desires. With our fingers on the pulse of what is driving employee preference and employer value, we craft personalized strategies to excite and engage employees and highlight companies as sensitive and attractive to the individualized needs of today’s worker.

Events + Experiences

We look beyond the obvious to build influential and thoughtful gatherings that engage audiences on multiple levels. We connect people to brands and companies by designing must-attend experiences. From bringing a food truck to a medical meeting, premiering a film at a prestigious festival, taking over a coffeeshop, hosting a private concert, and helping people recreate life events they missed the first time around…our clients’ events enlighten and inspire action in the moment and beyond.

Influence

Celebrities and influencers are increasingly becoming highly sought-after voices in storytelling in the health and wellness space. Our approach pairs likeminded clients and creators to develop bespoke and deeply differentiated programming. Bolstered by our library of proprietary identification and engagement tools, we partner with talent to shape new markets, generate conversations, and grow communities.

Integration + Partnerships

Integrated Media is the who, what, when, where, and why of campaigns and programs. A fully integrated communications plan has earned media and conversation at the core, supported by the right paid opportunities. We work with our Research + Insights team to determine the best partners based on audience and message, collaborate with Creative and Design + Production to develop attention-grabbing content, and connect with the right outlets to tell your story.

Media Relations

We are trend seekers with an in-depth understanding of, and connection to, health, science and lifestyle news. Our media contacts are our online and offline friends, and our goal is to help them tell the most compelling stories on behalf of our clients. We understand the complexity of the news landscape, and design tailor-made strategies leveraging earned, controlled and integrated opportunities to generate attention-grabbing coverage that influential voices and time-crunched reporters cannot help but amplify.

Product Lifecycle

With vast experience creating campaigns to launch new products and revitalize old ones, we deploy an analytical approach to defining and describing product differentiation that matters most to humans. Our expertise is maximizing opportunities and mitigating challenges at every milestone. We communicate data and scientific concepts in ways easily understandable to a variety of audiences and enable spokespeople to confidently communicate product messages.

Public Affairs

The future of healthcare will be forged through strong partnership and meaningful solutions. As facilitators, relationship-builders, and policy navigators, we ensure our clients’ purpose and voice are heard. Together, we shape supportive policies that enable innovation, drive access, advance progress and deliver results.

Public Health

We know that health transcends borders and boundaries and that, in an increasingly globalized world, no one is healthy until we are all healthy. Driven by purpose, inspired by impact, and informed by evolving public health trends, we unite communities and spark dialogue for meaningful change against the global public health agenda.

Research + Insights

Our team of in-house researchers and analysts are passionate about using data to solve problems and tell stories. By using proprietary approaches to examine data about online consumption habits, health trends, patient needs and brand reputations, we uncover and predict audience truths and behaviors, bringing it all together for Eureka! insights. These findings lead to transparently measurable, custom solutions crafted to achieve our clients’ unique business and communications goals.

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Partner With Us

United states

New York3 World Trade Center (175 Greenwich Street) New York, NY 10007

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Europe

LONDON Rose Court, 2 Southwark Bridge Road London, SE1 9HS

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Asia

SINGAPORE50 Scotts Road #01-01
Singapore, 228242

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Canada

TORONTO155 Queens Quay E, 10th Floor Toronto, ON M5A 0W4

 

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careers

Careers

If you are interested in joining a communications agency that thrives on pushing beyond the accepted and expected in health and wellness, please reach out to us.

You can email us at
[email protected]